Richard Ghilarducci: Why Online Business Strategies are Key
The Shift to a More Modern Approach
Richard Ghilarducci notes that the different modern eras of business have had their niches when it comes to business strategies. Most times, these popular and highly effective techniques have extended well beyond the time they were developed.
Take marketing techniques, for instance.
While traditional marketing strategies such as print and TV ads still rule the business landscape today, Richard Ghilarducci admits that the internet is not that far behind. With a great percentage of the global population having online access, there really is an almost unlimited potential when it comes to marketing on the internet.
Aside from the sheer number of people who go online, a lot of the strength of the internet when it comes to marketing has to do with the dozens of platforms that cater to individuals from all walks of life. From social media to emails, to forums, to chat rooms, there is a place for everyone online.
Fact 1: Social media and marketing are quite the combo.
When Facebook started a decade ago, it was only about reconnecting with friends. YouTube didn’t have too many ads yet, and many of the social media startup sites were all about connecting people.
Today, however, there are ads almost everywhere as these sites have caught up on the importance of business marketing features. Facebook has features that allow business owners to actively check and engage users who visit their pages. Instagram has been the platform of choice for companies to release the best photos of their brand items. YouTube has incorporated the almost mandatory viewing of ads before popular videos.
Fact 2: Email marketing is king.
Just like social media, emails can now be tweaked for business purposes. Today, emails can reach target recipients at the drop of a hat, send notices and news updates at precise moments, keep potential clients engaged, and overall market brands and sell products and services a lot more effectively and efficiently, Richard Ghilarducci explains.
Emails can be changed easily and sent almost instantly. Recipients can be listed and segmented, and emails sent can be customized, personalized, and aligned to clients’ profiles. In the bigger picture, this looks to be the future of marketing – a much more focused distribution to specific people – something that email (and social media) marketing does perfectly.
Fact 3: The cost of marketing online is much, much lower than the traditional method.
Probably one of the most important benefits, especially for small business owners, is the lowered cost of internet marketing. All it takes is a reliable internet connection, hard work, and a few extra dollars to get more people to see the ads. That said, if entrepreneurs were to really study some of the marketing features of online platforms, there might indeed be no need to pay for any fee and still get quality marketing out of it, adds Richard Ghilarducci.
During his career that spanned over three decades, Richard Ghilarducci held leadership roles, including as Chief Executive Officer. He was also a community leader and was elected Mayor for three terms. Read more about his leadership, communication, and management insights by following this site.